← Portwell
Investor overview
PPortwell

Investor overview · October 2026

Your client files should never be held hostage by your practice software

Portwell is a product in development for Independent Solicitor Practices and Small Law Firms.

In developmentFounding-member applications open

The problem

Independent Solicitor Practices and Small Law Firms

For independent solicitor practices and small law firms whose legal practice management platform makes it difficult — or expensive — to get your own data back when you leave.

  • Firms report being blocked from the system after choosing not to renew, with no way to access their own client data.
  • Basic data export is deliberately hard to use — some firms describe weeks of full-time manual work just to get their files out.
  • Even after giving proper termination notice, some firms are told they owe a five-figure exit fee to leave.
£12K demanded from one UK law firm to end its practice-software contract early. Law firm review, Trustpilot

In their own words

Real quotes from the people who have this problem

we could not access our own data after choosing not to renew our license
Legal practice, Trustpilot review
[Competitor] makes it purposefully difficult for you to move data around...even basic export techniques were either over-engineered, buggy and dysfunctional
Legal practice, Trustpilot review
I gave my termination notice well within the first 6-months. They now say I owe them £12k to terminate
Legal practice, Trustpilot review

The evidence

Researched before anything is built

How it scores

Pain 5/5
How often it hits 5/5
Willingness to pay 4/5

1 documented complaints about the tools they use today

Based on 6 direct quotes from 1 public site, each recorded with its source. Scores are 1–5, rated from that evidence.

The product

Portwell

Portwell copies your matters, contacts and documents out of your practice software every night into storage your firm owns, in open formats. You always hold a current copy outside the system itself, so a provider can never block you from your own data — a small ongoing cost instead of a surprise exit bill when you finally decide to leave.

  1. 01

    Connect your practice software once; a read-only connector links to your account.

  2. 02

    Every night, your matters, contacts and documents are copied into storage your firm owns, in open formats.

  3. 03

    You always hold a current copy outside the practice system, so if you're ever blocked or decide to leave, there's nothing to wait on and nothing a provider can hold hostage.

Concept preview
PPortwell
Backups Matters Documents Contacts Storage
Your firm's data, backed up every nightA current, open-format copy in storage your firm owns — never only inside your practice software.
View backup history
Last backupLast night, 2:14am
Matters covered1,284 of 1,284
Storage used6.2 GB
Client files & correspondencePDF, DOCX, EML
Backed up
Matter recordsCSV, open format
Backed up
ContactsCSV, vCard
Backed up
Tonight's backupStarts 2:00am
Scheduled

Market size

TAM, SAM and SOM

TAMTotal market
A$9.7M a year16,514 private law practices in Australia × A$588 a year. Law Society national profile, 2022 ↗
SAMServiceable market
A$4.9M a yearAn assumed 50% that are small firms on cloud practice software, where the data lives with the vendor.
SOMObtainable in 3 years
A$97K a year2% of the serviceable market — about 165 firms — within three years.

The practice count is from the 2022 national profile. Sizes assume the working price of A$49 a month per firm (A$588 a year), which isn't validated yet. The 50% and 2% shares are assumptions, not forecasts.

Competition

What they use today, and where it falls short

Today’s optionA copy outside the vendor's systemOpen formats you can read anywhereUp to date every nightIn place before you decide to leave
Practice software's built-in backupStays inside the vendor's system; firms report losing access when their contract ends.No–Not known–Not knownYes
Migration by the next vendorOnly at the point of leaving; one firm reports a free migration service was stopped.Yes–Not knownNoNo
Manual exportsFirms describe export tools as over-engineered, buggy and dysfunctional.YesPartlyNoYes
PPortwella nightly copy of your matters, contacts and documents in storage your firm owns, so no provider can hold your data hostage.YesYesYesYes

Business model

A flat monthly subscription per firm

Working price A$49 / firm / month Not yet validated — founding members lock in their price.

A small ongoing cost instead of a surprise exit bill.

A year of Portwell against one firm's exit bill

Portwell, per year A$588
One UK firm's early-exit demand £12,000

The exit figure is one UK firm's report, in pounds (roughly A$23,000); bar lengths use that conversion. Law firm review, Trustpilot

Go to market

How we reach them

  1. NowThe founding-access page is live, with a Google search ad campaign built for practices worried about their data.
  2. NextLaw society practice-management events and small-firm networks.
  3. LaterBackup for more practice-software platforms.

Where we are

Validating demand before building

  1. Problem researchReal complaints collected from public sources and scored
  2. Demand test · nowFounding-member applications open at portwell.thinksimple.app, with a targeted search ad campaign built for it
  3. BuildOnly if the demand test shows people will sign up

Signup numbers will be shared here once there are enough to mean something.

Get in touch

Interested in backing Portwell?

We’re happy to talk through the research, the demand test and the plan.

hello@thinksimple.app

For information only. This is not an offer of securities or financial advice. Portwell is in development; nothing described here is available yet. Market figures and charts are estimates built from the sources shown.